The loss of Steve Jobs, more than any CEO in human history, is a loss to humanity. I’ve always admired his ability to see a future, and make it our future. He wasn’t just a brilliant businessman, designer, and leader, he was a great thinker, and articulator of great truths. So let me share some of his words, in the hope that they speak to you with a resonance as profound as they resonated with me.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
“I’m as proud of what we don’t do as I am of what we do.”
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. ”
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. ”
“Things don’t have to change the world to be important.”
“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.”
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”